Insights

A reflection on networking and how my perspective has changed throughout the semester . . .

Influencers build strong personal brands through personality and relatability. So why don’t early-career marketers do the same? The Content Feels Different. And You Know It. Scroll through LinkedIn, then open TikTok or Instagram. The difference is immediate. On LinkedIn, content feels polished, structured, and careful. On TikTok or Instagram, it feels natural, expressive, and real. And more importantly, it feels engaging. (Gemini, 2026) Influencers are not just content creato

Most early-career marketers focus on visibility. The real advantage comes from positioning. Here’s how to define your niche, signal credibility, and stand out strategically . . .

From Bland to Bold: Simple Shifts to Turn Your Brand Into a Powerhouse A brand isn't just a company, it's an idea that pops into a person's mind when they hear a name or see a logo. With so much congestion in the digital world, building a memorable brand can be your greatest asset. It can be tricky to find what branding works, but when you land on the right strategy, your website, social media, email and all touch-points will speak with unity and meaning. 1. Define your brand

The Truth About Influencer Marketing: What Works, What Flops, and Why Here's the thing about Influencer marketing: it’s overdone. Between endless sponsored posts and identical PR unboxing videos, influencer marketing has lost its human touch. However, the right strategy can still break through. The difference between a successful campaign and one that crashes usually comes down to authenticity, audience targeting, and creative freedom. Do: Match your message to your market Th