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Partner-Led Growth Strategy for Owning My
Collaborated on a consulting project through Riipen Labs to develop a partner-led growth strategy for Owning My, a Canadian AI consulting firm. The project focused on identifying opportunities to strengthen partnerships, expand visibility, and support long-term business growth.
The final deliverables provided a framework for ecosystem partnerships, co-selling opportunities, and future growth initiatives supported by research-driven recommendations.
Project type
Marketing Strategy Consulting
Date
April 2026
Key Contributions
• Conducted market and competitor research
• Analyzed partnership ecosystems and growth opportunities
• Contributed strategic recommendations and implementation considerations
• Developed presentation materials and executive deliverables
• Collaborated with a multidisciplinary consulting team
Goals
• Identify scalable growth opportunities
• Evaluate partnership development strategies
• Research market trends and industry best practices
• Develop actionable business recommendations
• Create executive-facing deliverables
Tools
• Market Research
• Competitive Analysis
• PowerPoint
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Partner-Led Growth Strategy for Owning My
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