TDSB Active, Safe & Sustainable Transportation Campaign

Developed content and communications materials supporting the Toronto District School Board's Active, Safe & Sustainable Transportation initiative. The project focused on using audience insights and strategic messaging to promote awareness, engagement, and participation. The resulting campaign assets were designed to communicate key messages clearly while supporting community outreach and encouraging sustainable transportation practices.

Project type

Marketing Campaign

Date

January-April 2024

Location

Toronto

Key Contributions

• Researched audience needs and communication preferences • Developed targeted content recommendations for key audiences • Created digital assets and campaign materials for social media • Evaluated messaging effectiveness and content opportunities • Presented recommendations to strengthen engagement and awareness

Goals

• Promote awareness of sustainable transportation initiatives • Increase audience engagement through targeted communications • Encourage participation in community programs • Improve accessibility of campaign information • Support behaviour change through strategic messaging

Tools

• Canva • Audience Research • Content Strategy • Campaign Planning • Visual Communication