The New Influence Is Offline Campaign

Developed an integrated marketing communications campaign for Before The Internet (BTI), a phone-free event company focused on creating meaningful offline experiences. The campaign centered on encouraging audiences to disconnect from technology and reconnect through shared, in-person moments. Through strategic audience targeting, content planning, and creative development, the campaign established a cohesive brand message designed to increase awareness and engagement across social media channels.

Project type

Marketing Campaign

Date

January-April 2026

Location

Toronto

Key Contributions

• Conducted audience research to inform campaign messaging and targeting • Developed platform-specific content strategies • Created campaign concepts and digital content assets • Planned content distribution and media tactics • Crafted messaging aligned with brand positioning and audience interests

Goals

• Increase awareness of BTI's phone-free event concept • Position offline experiences as an alternative to digital overload • Engage event planners and experience-driven audiences • Develop platform-specific campaign tactics • Strengthen brand awareness and engagement

Tools

• Canva • Instagram Ads • Pinterest Ads • Meta Business Suite • Eventbrite Research • Competitive Analysis